Brazil Auto Market New Car Sales to Overtake Germany
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In the financial tsunami to the European market, the Western European car market has been in a decline in the state. Germany as Europe's largest car market, has been in the volatile. The German government's policy stimulation, car consumption has improved, but did not last long. According to VDA analysis, the German auto market in 2010 was 2.92 million new car sales in 2011 of 310 million. Although the German car there signs of recovery, but its growth rate is still very limited.
So, Germany's fourth-largest auto market of the world so out of place. December 21, 2010, the Brazilian Automobile Manufacturers Association statistics show that car sales in Brazil this year will be based on the 2009 growth of 9.8% to 3.45 million. After China, Brazil to become the United States, Japan's fourth-largest car market.
In the Brazilian market, there are about 17 brands of car sales. European car manufacturers account for most of the market share here. Brazil's automobile manufacturers, Statistics, Fiat was the largest market share, its market share was 23.2%. Volkswagen holds 22.73% share of General Motors holds 21.18% of the share.
This makes the spending power of a multinational car manufacturers in Brazil competing hot spots. Since 1976, in Brazil, the Fiat Auto made its largest investment. December 14, 2010, Fiat plans to invest 1.8 billion in Brazil to establish new production plants, new plant put into operation in 2014, its annual capacity to 20 million. By then, Fiat hopes its sales in Brazil, the region also to one million dollars.
The emergence of new market space, but also makes cars in Brazil increased imports. According to the present situation, Brazil's auto imports from Argentina about 50%, 22% from South Korea and China; 10% from Mexico, 6.5% from the United States and Mexico. Organizations believe that car manufacturers in Brazil, the expansion of the Brazilian car market, the demand for imported cars will be further increased.
In China's domestic automobile manufacturers, to enhance the brand through the export of influence is a good choice, but this is also China's automobile access to the world automotive indispensable means. Organizations in Brazil seems to car manufacturers, Chery Automobile, the local has some influence. However, with the Chinese auto market position in the world, the Chinese cars in Brazil should have a greater market space.
Emerging markets in the world, the pattern of the car an extremely important role to play, low manufacturing costs making them multinational car manufacturers an important production base, has become the representative of China's automobile. How to auto manufacturing country in transition, will become the choice of vehicle can not be avoided. |
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By :
Jessie Stone
Submitted
2011-01-01 16:28:55 |
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