Dedon Redefines Luxury Out-of-doors Dwelling
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The idea for the luxury living of Dedon started off in a really unusual way. Immediately after an incident on the field Bobby Dekeyser,goal keeper for Bayern Munich Soccer Club, decided to leave sports. He made the decision he would pursue his dream of turning into an entrepreneur. Right there in the hospital bed Dedon commenced life. Dekeyser had a vision when beginning. To create probably the most appealing company on the planet and also to have fun doing so. For Dedon`s customers, an appealing company is one that gives them encouragement through homemade luxury products of superb quality. For the men and women around the world who work for the company it was creating the absolute best place to go to work daily.
By 2005 Dedon were regarded world wide for creating many of the finest hand crafted outdoor furniture. Dedon accumulated many important awards for his or her futuristic and luxury designs and people waited in line to obtain their hands on products. Their exclusive furniture is right now purchased in over 80 countries world wide and Dedon always broaden. Dedon have numerous innovative designs behind them and lots of signature pieces. The luxurious "Orbit" is among the most famous all over the world. A futuristic design that changed the thought of furniture, there was a huge waiting list for any Orbit design when it was unveiled, with Brad Pitt being on the list of waiting for their order. In 2010 Dedon were 20 years old and introduced a groundbreaking campaign ad by using one of many fashion photographers Bruce Weber. The campaign entitled "Coming Home" is bold and big and mixes 20 models, most of them having worked with Weber on fashion shoots. The ad is unlike any other seen before and involves a huge selection of anything from dogs and birds to donkeys and butterflies. At the center of the ad is a superb open air tree house built around a tree chosen by Weber. The tree house involves four platforms, all of which hold a selection of Dedon`s unique luxury designs. The setting is surreal, with the ad showing 20 scenes from everyday activity, including sunbathing, sleeping and enjoying a supper party. The content the ad puts across is usually that wherever you happen to be, you may be at home with Dedon.
From the beginning of the company to nowadays Dedon have always had core values. Passion, quality and energy have all played a part within the success of Dedon. The backbone in the company has always been challenge.
The fact that Dedon have constantly had a non-hierarchical approach to organization has allowed the business to flourish with each employee having their very own responsibilities and dealing together together. |
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Author Resource:-
Mary is an Expert Author when it comes to the very best in luxury and VERYBEST.COM awards.
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By :
Jessie Stone
Submitted
2010-12-21 00:37:43 |
Article From Article Mayhem
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