The HTC Sensation XL And XE Set To Provide A Boost For Q4 Sales
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Over the past 12 months there is no doubt that the two mobile handsets that have gained the most media attention are the Samsung Galaxy S2 and the iPhone 4S. The Samsung model broke sales figures in the earlier part of the year and went on to become the biggest selling phone of the year whilst the iPhone 4S captured the publics attention in September thanks to some excellent software. A brand that has been somewhat overshadowed by these two heavyweights is HTC. We look at the sales figures recorded by the the firm for the 3rd quarter of 2011 and see what to expect over the coming months from models such as the HTC Sensation XL.
HTC have been steadily expanding and their range of mobile devices and their encouraging sales figures for the 3rd quarter of the year suggest that the smartphone market is certainly not a straight head to head race between Apple and Samsung. HTC managed to shift 13.2 million handsets during this period which is a massive increase of 93 per cent on the same period in 2010. In terms of net income this rise in sales signified a 68% increase. Smartphone sales are currently huge for all manufacturers thanks to more basic feature phones being replaced by smartphone varieties. A spokesperson for HTC stated that the success achieved by the brand over recent months can be attributed to "strong brand recognition" together with a "leading product portfolio". HTC certainly do offer a varied range of models from the newer entry level devices to the recently released Sensation XL premium device. Looking at the mid range sector of the market we must not forget that HTC boast the award winning Desire S and the popular Wildfire models.
Thanks to the launch of new models such as the HTC Sensation XL and the Sensation XE it looks as though the fourth quarter of the year may prove even more fruitful for the company. HTC themselves are remaining cautious about the forthcoming months by stating that they expect to sell a similar amount of handsets as they did in Q3, however do not be surprised if these two big new releases see a further improvement in sales. The Sensation XL sports a huge 4.7 inch display together with some impressive camera features that include an 8 mega pixel primary camera and 1080P video recording. The Sensation XE uses a smaller 4.3 inch display and is a model that is aimed at the mainstream market rather than the more specialised multi media users that the XL is targeting. Both of the models operate at great speed with the XL utilising a great 1.5Ghz processor while the XE uses a more powerful dual core chip of the same size.
HTC have continued to steadily grow within the smartphone market and the two new Sensation models look to further enhance the growing reputation of the brand. The HTC Sensation XL will appeal to people wanting to use their phone for gaming and movie playback while the Sensation XE is a more compact device with a smaller screen but boasting a more impressive chipset.
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Author Resource:-
The HTC Sensation XL and the HTC Sensation XE are available now.
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By :
Emma Rosher
Submitted
2011-12-13 13:12:46 |
Article From Article Mayhem
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