Localised marketing with Adword Express
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What It Is
AdWords Express is different to the Adwords that has been around for a fair few years. Adwords works for some people, but can be very tricky to set up correctly and can become expensive quickly if not managed correctly.
Ad Words Express is a new way to advertise on Google if your business is location specific and has only recently been launched in th UK.
It’s a very clever system that looks for what the user has typed in there search and even knows where the user is searching from ensuring that your ad is only shown to people looking for what you have to offer.
Now you're advertising to an audience that's already interested in you.
How It Works
When people search your area for the products or services you provide ("flowers in Liverpool", or if they're already in Liverpool, just "flowers") an ad for your business will appear above or beside their search results. Your business will also be marked with a distinctive blue pin on Google Maps, helping it stand out to potential customers.
Who It's For
AdWords Express is for local businesses looking for local customers. It's for business owners who want the benefits of a targeted online ad campaign without having to spend time managing it.
Avoid Guesswork
AdWords Express automatically estimates how many people will click your ad when you specify a budget, helping you make an informed decision on how much to spend. What you spend on your ad is completely up to you.
Pay Only For Success
Your ads are displayed next to Google search results free of charge. You're only charged when someone actually clicks your ad.
Do I Need an Office or Shop?
All you need is a postal address. If, for some reason, you'd like to hide your address (maybe you work at home or have a mobile business) we can easily make it private.
Do I Need a Website?
If you don't have a website, your ad will direct potential customers to your Google Places map page, which we (ConCom Website Design) can set up for you.
ConCom Website Design can set up a Google Places listing and an Express Adwords Campaign for less than £99 set up fee.
You can then dictate your monthly spend for your ads.
Success Story
We have trialled this for the last few weeks with a Limousine Company in Manchester and they have immediately fell in love with how easy it is to manage and maintain.
They can change the monthly spend themselves, change the wording of the ads themselves and start and pause ad’s very easily themselves to suit there business
They know that its quite hard to rent out there limos in the run up to christmas so have increased there monthly spend to £200.
On the 23rd of December they will pause there Ad’s until the new year.
In the new year they will change the content of there Add and probably reduce the monthly spend to around £100 a month.
There naturally busiest period is between April - June so will pause all ad’s during this period and restart them in the summer.
It’s the fact they can do all this easily and manage it themselves they have fallen in love with it.
Need help yourself, visit our website or contact me direct from the experts section |
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Author Resource:-
If you don't have a website, your ad will direct potential customers to your Google Places map page, which we (ConCom Website Design) can set up for you.
ConCom Website Design can set up a Google Places listing and an Express Adwords Campaign for less than £99 set up fee.
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By :
Paul Carder
Submitted
2011-12-05 08:59:19 |
Article From Article Mayhem
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