Deepak Kamani – Enhancing Luxury :: Deepak Kamani –Beautifying Hospitality Management
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The Zuri Group Global under Deepak Kamani is famous for its hospitality business. Deepak Kamani has a fresh approach to the hospitality business and has incorporated many innovative ideas. Deepak Kamani understands that this business is likely to suffer from the economic fluctuations compared to other industries. Deepak Kamani decided to invest in properties in India for his hospitality business as the Indian economy is growing faster than before.
Deepak Kamani felt this was the right opportunity to leverage his expertise and cater to new areas that have a huge demand. The result was that Deepak Kamani set up many prime properties like the luxurious Diani Reef Beach Resort and Spa in Kenya, The Zuri Kumarakom Resort & Spa in Kerala and The Retreat by Zuri in Sikkim.
With a view to offer different levels of hospitality for different classes of people, but at the same time not miss out on customers; Deepak Kamani restructured his group into the P-L-C model.
Deepak Kamani’s P-L-C model stands for Platinum, Lifestyle and Comfort collection of hotels. Deepak Kamani defines his Platinum model as the one that offers hospitality at par with the rest of the world. Deepak Kamani wants his guests to experience the finest service and some of the best in world class comfort. Deepak Kamani wants his Platinum collection to redefine luxury and offer a rich ambience. Deepak Kamani’s Diani Reef Beach Resort and Spa in Kenya and The Zuri Kumarakom Resort & Spa, Kerala are part of his Platinum collection.
With his lifestyle collection, Deepak Kamani caters to guests who expect a certain level of service and high living that they associate themselves with. Deepak Kamani understands what exactly these customers require and has designed his Lifestyle collection in such a way to offer all convenience within the guest’s reach. The Zuri Whitefield Bengaluru, The Zuri Whitesands Resort & Casino, Varca, Goa and The Liner, UK belongs to the Lifestyle collection.
When Deepak Kamani restructured his Zuri brand under three segments, he wanted to offer comfort and convenience even to those customers who prefer an affordable accommodation. Nevertheless Deepak Kamani wants this collection to have all amenities and comfort that go with the Comfort collection. Deepak Kamani wants his guests to get a good impression of his Zuri hospitality brand.
Deepak Kamani feels that segmentation would help the Zuri brand to create an awareness of the hospitality that will be associated with it. Deepak Kamani also believes that he will through the P-L-C collection be able to reach out to potential customers that offer different choices in hospitality with respect to the accommodation, services and amenities. |
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Author Resource:-
Deepak Kamani is the chairman of Zuri Group Global, a hospitality firm that has major properties in Nairobi and India and offers Platinum, Lifestyle and Comfort collections of hotels in Goa, Sikkim, and Kumarakom in India and in Kenya. Deepak Kamani owns some of the most beautiful resorts that have charm, serenity, comfort, luxury and convenience.
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By :
Jack Authors
Submitted
2011-11-22 21:45:16 |
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