How to squeeze extra value from your SEO
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Times are tough and there are no guarantees that we've seen the back of a rather unpleasant spot of economic weather. Some experts are even forecasting more rain before shine. With belt tightening the order of the day, what better time to take a close look at your website performance, you’re online marketing strategies and expenditure? How could things be done better? Not necessarily cheaper – but better – better value, better returns, better profits. Isn't it about time that your Internet investments started to work harder for you?
One of two areas that can help you starts to squeeze extra value out of your online expenditure.
PPC
Are you really managing your PPC properly? Or are you burning cash because you aren't on top of things? Even at £50 a day you're spending £1500 a month on PPC. How? Where's the cash going? Are you using it effectively? You can achieve a great deal spending that sort of money on organic SEO with fresh original content every month. Are you competing against yourself with top natural listings on keywords that you are also paying for with PPC?
Are you bidding on keywords that lead to conversions? Measure and check where your conversions (not necessarily your traffic) come from. What's the point in paying to attract visitors to your site who bounce before conversion?
Check back later to find out how to add an extra drop of value from you SEO Newcastle campaign.
Go on…just another little squeeze.
In our last post we talked about squeezing extra value out of your online expenditure and talked about tighter management of your PPC campaign. Today’s post focuses on the basics…
Solid SEO foundations
Revisit your business vision and review your site from top to bottom. Take a fresh look at everything from keywords, tags, anchor text, internal linking and coding through to off-page SEO such as your link building, directory submissions and the like.
Sit down with your SEO provider and clarify that the project, that your whole online presence is 'on message.' Over time it's easy to lose sight of the bigger picture to end up attracting the wrong sort of traffic for traffic’s sake or to dilute your fundamental value propositions. It's not an expensive or time consuming thing to do, but it may end up saving you a fortune in cash and wasted time and energy spent speeding off in the wrong direction.
All good businessmen realize that to make money you need to spend it too. Talk to your SEO team to make sure that you are spending it as wisely and efficiently as possible. |
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Author Resource:-
My name is Jon Celeste and I have been working with the Internet since 1996. I worked for UK government agencies on projects such as Web Design in Newcastle, database design, to Networking. I’m a member of The British Computer Society and MCSE. I setup ONIT Solutions in 2002. Onit specialty lies in Search Engine Optimization, SEO Newcastle.
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By :
Jack Authors
Submitted
2011-11-15 01:00:19 |
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