Students Don't Have to Go Looking for Deals
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There's a general perception in the UK that students are poor and have to live on a shoe string budget. Whilst a good deal of budgeting is required when you’re living away from home at university, this is not technically the case. Students come to university armed with student loans, which usually constitute the largest amount of money they've ever had access to at any one time, and a lot of free time, with busy social lives to attend to.
When it comes down to it, if students want to buy something they don't mind paying for it. Non-essential items like food will be sacrificed in order to afford more beer, or perhaps a games console or some CDs. More than any other generation or people from any other walk of life however, students are prepared to shop around and look for a good deal on what they’re going to buy. Students do not usually pay full price or over the odds for anything; it's no coincidence that the bars and restaurants offering the best value food and drink are usually heaving with students, and do a roaring trade.
It makes sense, then, that every kind of business based in an area heavily populated by students, which constitutes pretty much every city centre in the United Kingdom, offer deals targeted specifically at the student demographic. Sometimes this is simply a student discount, perhaps 10 percent off the total price; sometimes this constitutes a 2 for 1 offer; sometimes it is just a particularly low price. It’s fair to say, then, that students just have to walk down a high street to be bombarded with special offers.
Recently, this has become more true than ever before. Students are a demographic with more mobile phones than almost any other, and a large number of students now have smartphones as well. Most students have Bluetooth on some form of mobile device. Proximity marketing is becoming more and more popular amongst advertisers, with the system being installed in more city centres and venues. But what is proximity marketing?
When a user with a Bluetooth, or in some cases WiFi, enabled mobile device steps into range of a carefully placed transmitter, a message is delivered which asks whether the user wants to receive discounts, advertisements or general content from the advertiser. If the user selects yes, the offers are delivered straight to the user’s mobile, and discounts can be used directly at the point of sale. Using this method it is literally true that deals will be delivered straight to students, without them having to look. |
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Author Resource:-
It is now possible to receive student discount vouchers straight to students' mobile phones or other mobile devices, using proximity marketing systems such as JungleDrum.
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By :
Greg Nagell
Submitted
2011-11-14 06:52:02 |
Article From Article Mayhem
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