Advantages of Email Marketing over Direct Mail Marketing
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When choosing between email marketing and direct mail marketing, it is clear using emails has more pros compared to using direct mail. The advantages of emails over direct mails in marketing are:
Low Costs
Emails are cheaper compared to direct mails. This is because there are no costs on such things as stamps and envelopes. Printing and the creative process are also expensive.
High Speed
Emails are faster compared to direct mails. This is because:
• The production time is minimal since you can send bulk emails
• It only takes the click of a button for the email to reach the recipient
Once the recipients receive the email, they can respond immediately. It takes weeks for direct mails to reach the intended audience and there is a risk that mail might get lost.
Testing
You can use emails as a testing medium. Since you get instant responses, you can tell how well your campaign is doing. You can use an email software program to determine how well the campaign is going and you can use such programs to determine email delivery.
Environmentally Friendly
Emails are environmentally friendly. This is because there is no paper trail. With direct mails, papers are used and this means many trees have to be felled. Emails are also environmentally friendly in that it lowers the carbon footprint since there is no transportation required.
Wide Reach
Emails have a wider reach than direct mails. This is because the internet has no boarders, meaning you can reach those in regions and countries outside your own. According to recent statistics:
• 72% of Americans have access to the internet
• 28% of the global population has access to the internet
• The average American spends 14 hours each week online
• Online marketing is ‘recession proof’
Feedback
With emails, it is easier to get feedback from the recipients and the judge the success of your email campaign. This is important because you will be able to develop your product in such a way that it reflects the wishes of the clients/customers. It is very difficult for recipients of direct mail to reply, even if you attach a self-addressed envelop.
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Author Resource:-
Amber is an email marketing consultant, as well as an experienced content writer. She has more than 8 years experience in this industry.
email software
email campaign
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By :
Amber Thompsen
Submitted
2010-06-11 05:08:05 |
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