Rashmi Kamani’s new venture: Whitefield
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Bangalore is one of the best places in India to stay and to explore the culture of India and so is it favorite for development for Rashmi Kamani. The beauty of the city and the huge buildings adds to your experience. Zuri group’s new luxury venture is in the heart of Bangalore city and sets another example for their brilliance.
Bangalore’s rise on the economic map of India has spawned a number of changes across lifestyle, social and business trends. These changes not only include the increasing native population with a higher disposable income but also the influx of a much more globally exposed cosmopolitan and expat population.
This wide section of people, native and migrant, not only has the means to achieve the life they aspire for but also is extremely brand and value-conscious. They demand world-class quality and aspire for luxury, ranging from premium to mid-market. Hospitality is one of the primary symbols of luxury which explains the spurt in the domestic luxury market.
The population of Bangalore is opening up to newer cultures and newer tastes thanks to globalisation and the multi-nationals bringing opportunities of international interaction. “The keenness to experience Japanese cuisine or alternate living choices is greater”, says Mr. Rashmi Kamani “Experimental decor is being accepted as a parallel experience as we have found in the reception of our Afro-modern styling of Zuri Whitefield. On the other hand this same luxury-seeking audience accepts the royal architecture of a Leela too. This tells us the customer is becoming more open and accepting of global and different influences,” he points out.
The explosion of corporate hospitality is a major impulse of growth for the domestic market of Bangalore. A predominantly MNC culture has given rise to considerable corporate hospitality opportunities that define the MICE segment. The Zuri Whitefield’s location in a corporate hub of the city sees a multitude of this demand which shapes not only its service positioning but also the exponential impact on the hospitality market of the city at large.
An objective and critical observation of the trends of the past decade clearly point at these opportunities growing. Hotel properties and real estate investment in hospitality is growing as well, and this growth is consistent, neither intermittent nor a sudden spurt. The steady rise of positive socio-economic trends points to a clearly optimistic future for the hospitality industry. |
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Author Resource:-
A dynamic leader and decision-maker at 59, Mr. Rashmi Kamani conducts the Group’s business out of the Middle-East and UK. Mr. Rashmi Kamani holds business ethics in all his operations.
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By :
Jack Authors
Submitted
2011-09-28 00:34:26 |
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