3 Slam-Dunk Strategies for Facebook Advertising and Marketing
|
It's smart to advertise in as many places as possible, and that includes Facebook which is just a raging storm. Considering the incredible amount of traffic they get, they would be severely remiss if they didn't offer advertising. Unless your market is highly unusual, you should not have any problem at all being able to market your business there. If you're experienced, then you are probably good to go. The rest of this article will give you a primer in the form of three solid Facebook advertising tips to get you off to a great start.
Where should you send the traffic that you get from the ads you run on Facebook? Of course a landing page, but what kind of a landing page would work the best? The Facebook fan page for your product! That's right: you can increase your conversions by sending your site traffic to the fan page you've made on Facebook. Lots of new advertisers don't yet know about the benefits associated with building your own fan page and then directing your traffic to it. If you simply send the traffic to your regular website your conversion rates won't be as high. Facebook users are well acquainted with fan pages and are more likely to be come fans by clicking your "like" button. When they get to your fan page, you will have a bigger chance to convert the sale through talking to them directly. The more people who have "fanned" you, the more successful you will be. Use this method to prove to yourself how well it works.
Apart from that, you can also aim at targeting your ads based on different age groups. There are all kinds of reasons why people within demographic age groups will read and react differently. You could do a test by displaying an identical ad to 20-30 and then 31-40 and observe the results.This is how you can achieve terrific conversion rates with your campaigns. Once you have that done, then you can optimize your ads more.
Avoid always checking your CTR's at the same time of day because the responses are different and it will make a difference. That is the best approach to knowing for sure what the story is with your click throughs. You need to be proactive at Facebook since they are lacking in some ppc campaign management features. In conclusion, if you want to become a successful Facebook advertiser then make sure you apply the above tips on a regular basis and take calculated risks. If you work on your ad writing, then that seems to be key to getting your ads to run longer.
|
|
Author Resource:-
Web Ranking SEO .com offers SEO Ranking, Orlando SEO, Web SEO, SEO Ranking, Orlando Search Engine Optimization, Search Engine Marketing &, Internet Marketing Services.
|
By :
Orlando Local
Submitted
2010-11-08 11:58:49 |
Article From Article Mayhem
 Ezine ready view |
|
|
|
Related Articles
|
|
|
![[Valid RSS feed]](http://www.articlemayhem.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed![[Valid RSS feed]](http://www.articlemayhem.com/images/rss.jpg "XML Feed For RSS")