How To Get Facebook Layouts For Your Page
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In the article 'Email Marketing is Dead the Statistics and Social Proof', Facebook as a platform is growing at an incredible rate and includes a large number of your potential customers right?So, if those potential customers are able to find your business on Facebook what are they going to see? Something interesting and compelling or just a wall (or perhaps on a few) of comments...A Brief Introduction to Facebook Business Fan Page CustomizationFacebook Business Fan Page customization has been around for a while.It uses a combination of boring old HTML (the code all websites are developed in - to some extent), Cascading Style Sheets (or CSS) and something called Facebook Markup Language (FBML) which is a custom set of functions provided by Facebook themselves to allow us to make use of their unique features.You can include your own video, flash (won't be seen on an iPad or iPhone of course), images, text etc.You can intermingle these with forms, customer comments, protected content that people have to become a fan to see, functions that allow your fans to recommend your page to their friends etc etc...You can't use server style languages such as php or anything like that at present as these cannot run on the Facebook server.So Why Would You Consider Customizing Your Facebook Business Fan Page Then?Like anything else that they do there at the entire reason is down to marketing.Like your website, on Facebook you also need to make your business stand out from the crowd.You need to give people compelling reasons to buy your products, take your advice or at least monitor your company in case you can deliver something they might need in the future.That said, here are 7 specific reasons you might want to consider 'pimping out' your Facebook Business Fan Page.??1. Standing Out From The Crowd - Differentiating You BusinessYour standard business homepage is your Wall.If you are adding content on a regular basis (and your content is interesting) and you have a reasonable number of fans for your page then you will likely find that people get involved by commenting on your posts and by adding their own thoughts an opinions. This is great.But - Everyone has a wall. No matter how well you do this you are still like everyone else who has fans, an interesting product and interaction.Adding a video or maybe some images or whatever to the mix adds a differentiator for your business.??2. Bringing a Specific Offer in Front of Your Existing & Potential ClientsFrom time to time most, if not all businesses, should be promoting special offers to entice people to make a purchase decision with your business.This offer might be a price reduction, additional feature giveaway, bonus gift or whatever.....To get traction from such an offer you need to promote it in as many places as possible. Including Facebook.An colorful and informative image will get far more traction than a text comment in the comment area.??3. Video Sells - This Works for Facebook TooAs they consistently tell their clients. Video sells!Just look at the astounding growth and viewing rates on YouTube.Adding a video to your Facebook welcome page will allow clients to very quickly understand your offering. |
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Author Resource:-
Facebook as active users every day!
Facebook Backgrounds, how to customize facebook
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By :
Eli Phelps
Submitted
2011-07-22 15:10:09 |
Article From Article Mayhem
 Ezine ready view |
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