Do You Make These Conversion Rate Errors?
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Driving traffic to a website is important, but when you get those visitors coming in, it's important to convert them into sales. The obvious point that has been heard before is: It doesn't matter how much traffic you have if none of them convert to sales. There are some business activities that should never be put to rest, and optimizing and testing for better conversion rates is one of them. If you're satisfied with your conversions, then we guess you don't need to read this; however, if that is not you, then you may want to continue reading.
It's a proven fact that the more times a prospect sees your message, the higher the likelihood of buying. It has less to do with actually convincing them to buy as it is developing a good relationship with them, and then when they trust you more, they buy. And the way you even begin to get to that point is by getting their contact information. However as powerful as it is, hundreds of thousands of online marketers will ignore doing it. You do need to ask for the bare amount of information, and typically only the first name and email is asked. It's widely believed in the marketing world that you need at least 7 exposures before the prospect gets convinced about buying the product.It does require some finesse with this approach, though, and it's important to create a positive relationship with them. You should also familiarize yourself with website optimization with regard to optin box concerns. Some sales pages make use of popups, fade-ins, slide-ins, and all kinds of techniques. Of course you can use the time-tested, and still effective, landing page to create your optin list. Don't overlook the power of what you just read because it has tremendous potential for the skilled marketer.
The checkout process of your website has to be simple and flawless. What you're aiming for is lowest number of clicks, reading, checkmarks (none), hassle and aggravation. There have been instances where a visitor decided to buy and charged the purchase, but the long checking out process was a big turn off. You need to make sure that along the way you have not scored too many negative points because if you do, then you may hit that point where the scales tip against you. If you want your new customer to be happy, and if you want your conversions to grow, cut down on as many pages as possible between the sales page and checkout.
If your website/blog is slow on the browser load, then you can safely assume your conversions are suffering big time. It's easy to find free apps online that will test the browser load times of your site. One neat trick for those long sales copy letters is to divide it up into tables so the first one will load fast for the reader. Be very careful about using Flash simply because it tends to stretch-out the browser loading times. All of these considerations will add-up, so you don't want the math to get into big numbers if you want to have good conversions.
The more you become involved with working on your conversion rate, the more you'll understand that many areas play important roles. Keep working on your conversions and do something every day to move forward.
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Author Resource:-
BVDServices.com excels in business development and small business SEO. Discover real estate leads, real estate advertising, real estate lead, Realtor marketing, buyer leads, leads for real estate, Realtor leads and leads for Realtors.
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By :
Orlando Local
Submitted
2010-10-29 13:25:49 |
Article From Article Mayhem
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