Conversion Rates - Are You Killing Yours With out Knowing It?
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All marketers love good traffic that is targeted, but they love high conversion rates even more. Would you rather have a website that is guaranteed (play along) to convert, or one that does not convert but has a thousand visitors a day? Hint: Getting traffic is easier. One common trait among successful online businesses is they are always working to improve their processes and conversion rates. In this article we shall be looking into some key factors that will help you boost your website's conversion rate.
There's going to be a lot of proving to do if you want to convince your prospects and increase your conversion rate. It's natural in regular life, too, because how many times have you ever heard someone say, "Prove it."? The Internet is filled with scams and people are being cheated left, right and center. The ideal situation is to have a list and develop a relationship with people; but other than that just present your facts and supporting material - and then cruise on and don't worry about it. So you do what you can to offer supporting data, but do make sure you put as much effort as possible into your website so it inspires confidence. Solid evidence that is presented in a way that doesn't violate your own financial or business privacy is your challenge. You can use videos, for example, to show people you're real, and then you can present data that supports. The medium and method you choose really is dependent on what your product and sales message is all about. How about using supporting material but in the way of social proof? That kind of support comes in the way of expert testimonials about your claims, etc. Make a genuine effort to provide the kind of proof you would want to see, and then see what happens.
Part of your copy revision and assessment will be to make sure the benefits of doing business with you, or those of your products, are strong and compelling. The benefits that either you write, or your copywriter, have a huge responsibility because they must make the reader "feel" all the great things your product will provide for him. The way that is done in copy is through the "benefit bullet," and they need to be strategically placed within your copy. This is extremely helpful because most of the readers will just skim through your sales copy and won't read it in detail, until they hit something that interests them. As people scan, many of them read the short bullet points, and when that magic happens then they will have a good idea what your product is all about. Of course writing them can be a form of art, but there are guidelines - make them short and to the point. If you want you can mention a feature, but then it's critical that you immediately follow-up with the benefit that feature gives.
If your website/blog is slow on the browser load, then you can safely assume your conversions are suffering big time. This one is usually not hard to fix, but you will have to find out who the slow-loading culprit is and take care of it asap. For long-form sales copy, break it up into manageable parts and insert each part in its own HTML table. Be very careful about using Flash simply because it tends to stretch-out the browser loading times. It's a good idea to take a look at your whole website from the standpoint of optimizing the experience for better conversion rates.
We've offered you solid tips here, but the thing to remember is there are a lot of factors that impact your conversion rate. Keep working on your conversions and do something every day to move forward.
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Author Resource:-
BVDServices.com excels in business development and small business SEO. Discover real estate leads, real estate advertising, real estate lead, Realtor marketing, buyer leads, leads for real estate, Realtor leads and leads for Realtors.
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By :
Orlando Local
Submitted
2010-10-29 12:24:09 |
Article From Article Mayhem
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