New digital aviation publication far exceeds initial readership projections
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The readership of the first issue of Airplanista Magazine far exceeded projected goals in its first month of existence, says the publication's Editor/Publisher Dan Pimentel. Without any previous track record, the new digital magazine projected only 1,000 online readers, but ended the first month with nearly 11,000 confirmed readers, and over 190,000 individual page views.
"This massive underestimation of readership proves that the aviation community was hungry for something new and different in aviation publications," said Pimentel. "When you think about it, for far too long, there really hasn't been anything new in the way of aviation journalism coming to market for the aviation consumer. It is obvious that the aviation community has embraced this digital magazine format. We didn't know if people would think it was more like a website, or if it was more like a print magazine. It turns out that the format really works - people love the online aspect because they can take it with them everywhere, but they are really enjoying the look, which is just like a print magazine."
The business model that makes Airplanista Magazine free and easily accessible on the Internet is helping to make the publication even more popular than had been envisioned. "What I'm hearing is that people love the way Airplanista reads like a print magazine, is priced like a blog, and features the clickable hyperlinks like a website. I refer to this project as old school journalism meets new media buzz because it still takes solid J-school reporting and intricate page layout skills to produce a magazine that is delivered via a slick digital process. And it can be easily shared with family, friends and colleagues with the click of your mouse. It's a win-win for readers and advertisers," Pimentel explained.
With each day that this magazine is in existence,Pimentel states he learns something new the aviation reader. Of note is the way people have emailed in their story ideas, some which you will see in future issues. "I'm also impressed with the way people have embraced the social media aspect of Airplanista, as the positive Facebook posts and Tweets are far too numerous to count. Our focus now is to present great content and build a solid readership base. Both things will need to be in place when we begin selling
display ads for 2011."
Airplanista Magazine is published on the first of each month, online at http://airplanista.com. Viewing the magazine is free and no sign-up or registration is required, however there is an optional email notification list established to alert readers when each new issue publishes. The target audience is a combination of general aviation pilots, aircraft owners, professional pilots and those in aviation business and industry.
For more information: Contact Airplanista Magazine Editor/Publisher Dan Pimentel via email at editor@airplanista.com.
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Author Resource:-
Author and private pilot Dan Pimentel publishes Airplanista Magazine and also owns an aviation ad agency and creative studio in Oregon.
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By :
Jessie Stone
Submitted
2010-10-28 04:38:50 |
Article From Article Mayhem
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