The Art and Science of Writing AdWords Ads
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Writing AdWords copy can be even more challenging than writing traditional sales copy. You don't get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. Your ads have a lot of work to do when they're live, and if you don't have much experience with copywriting then it really can be hard to do. So what we want to do is offer you some AdWords ad copywriting tips so you can begin improving your ads' performance.
Always write your ad keeping the main benefits of the product in mind. Also, hopefully you know the difference between benefits and features because it's important. If your XYZ Widget can save 2 hours a day for someone, then a good benefit is not only time savings but being able to use that time for more productive activities. The more you focus on the benefits, the higher response you'll get from your ads. If you tell people the specs of your software, they will yawn and click on another ad. If the benefits are truly worthwhile, then you can safely assume some people will have an interest in it. That is why we suggest writing out a list, and what you'll do is split test ads with different benefits.You absolutely should conduct split testing to determine the most powerful benefit that produces the highest conversion rate.
Never have extraneous words in your ads because they do not contribute effectively. For instance, if you're using words like "in, an, it, on" throughout your ad copy, it will eat up into the space and at the same time, will make your ad look ineffective. There should never be ambiguity in your ad, and people should know immediately what the ad is about. The amount of space you have to work with very small, and that compels you to write very tight ad copy.
Proper adherence to format is a prime consideration, and don't use anything like, B4, or anything else that is basically cute but ineffective. You really can help yourself if you just avoid looking unprofessional in any manner, and create a positive impression at all times. So that also means there are no truly dumb mistakes like with spelling, grammar, or anything else that should never happen. While these considerations may not seem important to you, they will in time if you have them in your ads. Believe it or not, but in your title you can hurt your conversion rates if you don't make the first letter of each word a capital letter. Similarly, your spellings also need to be correct because nobody wants to click on such ads. If you're brand new to PPC and Google Adwords, then take the time to learn from a reputable source, and then get started on it.
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Author Resource:-
BVDServices.com excels in business development and small business SEO. Discover lead generation, lead conversion, business lead generation, sales lead generation, targeted lead generation.
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By :
Orlando Local
Submitted
2010-10-25 18:01:28 |
Article From Article Mayhem
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