What your site address should do for you
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Website marketing isn't the easiest of tasks at the best of times. Every single site on the net faces huge amounts of competition, regardless of what industry they happen to occupy. Traditional internet marketing is having less and less effect, and web marketing companies have to get more and more creative. Your company needs all the support it can get.
One of the supports that can make a subtle but big difference to your internet marketing campaign is your site address. If your customers can remember your web address more easily than your competitors, you might just have what it takes to beat them. Here's what you want your site address to achieve:
1. Traffic from type-ins. Internet users still sometimes type what they're looking for directly into the browser bar. If your site address happens to be that thing, you're in luck. Studies have shown that exact-match sites get high amounts of type-in traffic even when not advertising. Talk to us at Click Consult about how to attract free type-in traffic.
2. A sense of authority. Sites with keywords in their site address tend to be seen as 'controlling' that keyword. For example, www.whiteboardmarkers.com conveys a better image than www.buywhiteboardmarkershere.com.
3. Makes search marketing easier. A site with a lot of keywords in its address is a lot easier to market than one that has no keywords. SEO depends on the use of keywords around the net. If your site address has no obvious keywords, you have to find other ways to link your main keywords to your links when posting around the net. Keywords also help internet users to identify that your site will be of use to them. Your site address will be with you for a long time. Choose one that will make your hard work that little bit easier. |
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Author Resource:-
The Article is written by clickconsult.com providing web marketing and search marketing Services. Visit http://www.clickconsult.com for more information on clickconsult.com Products & Services.
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By :
Arthor Greenwald
Submitted
2010-04-08 00:01:45 |
Article From Article Mayhem
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