Regular updates are vital to long-term SEO
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Google's emphasis on time in relevant results has increased dramatically over the last couple of years. As internet users get more and more interested in social media sites, on which there is a constant rush of information, the search engines are having to change their game plan. The result is the increase of time as a relevance factor. This could have a big impact on your site's SEO.
Recent results have always been an important factor in search. As the search engine's cache is being constantly updated, having new information on your site gives you an SEO advantage. Recently updated pages are more likely to be reviewed by the search engine spiders, meaning that your site continues to be prominent in the search engine indexes. For this reason, search engine optimisation consultants advise clients to feed their pages with constant fresh content, bringing the search engine spiders back again and again.
Up until recently, sites could get away with updating content every so often. Depending on what your competitors are doing, you might be able to get away with posting a fresh page once a week, or every couple of weeks in some industries. A combination of increased competition for search engine attention and the shift in search engine focus to recent results means that this is no longer enough.
Your need for updates will largely depend on what your competition is doing. If you find a close competitor who updates twice daily, you might need to gear up your own updates. You can discuss your options with us at SEO Consult Australia.
As more businesses become aware of the advantages of fresh content, the pressure to update will increase. Sites that once featured a blog post once a week are now posting every day, or several times a day. Can your site keep up? |
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The Article is written by seoconsult.com.au/ providing search engine optimization and search engine optimization Services. Visit http://www.seoconsult.com.au/ for more information on seoconsult.com.au/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com.au/ for more services!
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By :
Brigette Federico
Submitted
2010-03-13 05:03:26 |
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