The first step in SEO: domain choice
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What's the most important aspect of your site? You might feel that the most important aspect of your website is your design, your site's structure or your content. If you're going to judge it in terms of what a search engine encounters first, none of these things rank highest in terms of your SEO. Your domain name does.
Okay, it's a trick question. All of the elements mentioned above are of central importance to your site's success. It's almost impossible to prioritise them. However, your domain name is the first thing a search engine spider will encounter from your site, and as all good search engine optimisation professionals know, the search engines place more importance on the things they encounter first.
A search engine-friendly domain name isn't that hard to achieve. If it's strictly 'friendliness' you're after, all you need to do is the same as you do for your URLs, namely include understandable words instead of confusing symbols. For search engine optimisation, you want to go one step further than friendliness and find yourself an attractive domain name. You can discuss your options with us at SEO Consult Australia. You need a name that contains your main keywords or at the very least a combination of your brand and keywords.
The optimal domain name is one that is an exact match for your industry. For example, if you sell computer hardware, your exact match domain would be www.computerhardware.com. Owning this domain would net you a lot of random type-in traffic, but such domains are rarely available.
Finding exact matches for your industry is hard, but a good domain name isn't too difficult to get. A little brainstorming will usually turn up something usable that's available. If your current domain name isn't bringing in as much traffic as you want, this can be a simple change that will improve your SEO immeasurably. |
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Author Resource:-
The Article is written by seoconsult.com.au/ providing seo and search engine optimization Services. Visit http://www.seoconsult.com.au/ for more information on seoconsult.com.au/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.com.au/ for more services!
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By :
Rutland Savour
Submitted
2010-03-11 22:06:12 |
Article From Article Mayhem
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