The annual rate of china b2c e-commerce will reach 75 percent
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We expect, future three years China B2C e-commerce market annual growth rate will reach 70 to 75%, become the fastest growing consumption industries in China one.
China's online retailer performance highlights:
1) China's online retailers are rapidly traditional rivals fretting market share (we expect the 20 largest retailer of overall market share will be below 10% retail sales, American this proportion is 40% to 50%).
2) China's leading e-commerce companies provide cheaper goods (a traditional retailers product price low 30% to 40%), more convenient services, such as quickly and free delivery, as well as broader product the quantity of a commodity for traditional retailers, ten times to 100 times.
3) 43,200 service focuses on local market, with online friends recommended for viruses, and through marketing customer prepaid strengthen capital efficiency. But such services need strong local executive ability, strengthen the marketing costs, still face fierce market competition (China currently estimated at more than 1,800 home standing).
Looking for China's e-commerce winner:
We think the four for China's future electronic commerce leading firms vital:
1) scale: last trading scale is normaller 4000 billion yuan, accounting for China of total retail sales, 2 to 3 per cent of China's total amount of goods package delivery of the total amount of nearly 50%.
2) operation efficiency: retail lies in details, dangdang network in book business procurement, inventory management, logistics stands out.
3) capital efficiency: with bargaining power, the retail companies often lead to their request vendor funded operating capital.
4) cost control: amazon, su ning and wal-mart and other leading retail company only 3% to 5% net interest rate, so save a points is a penny earned.
Leading advertising company: electronic commerce prosperity beneficiaries
We found, e-commerce has become China's fastest-growing advertising category, a strong market demand will make sohu, sina, baidu, the media and points the aerospace beauty leading media advertising company benefited.
1) scale: last trading scale is normaller 4000 billion yuan, accounting for China of total retail sales, 2 to 3 per cent of China's total amount of goods package delivery of the total amount of nearly 50%.
2) operation efficiency: retail lies in details, dangdang network in book business procurement, inventory management, logistics stands out.
3) capital efficiency: with bargaining power, the retail companies often lead to their request vendor funded operating capital.
4) cost control: amazon, su ning and wal-mart and other leading retail company only 3% to 5% net interest rate, so save a points is a penny earned.
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Author Resource:-
My name is xia zihui from http://www.manufacturer-electronics.com, China Famous Brand Mobile Phone , Record Watch, welcome to visite Economical Mobile Phone .
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By :
Jessie Stone
Submitted
2011-04-25 16:46:41 |
Article From Article Mayhem
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