Baidu bidding should put counterfeit drugs kicked out
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Baidu then trapped "bidding door"
The police have busted JiaYaoAn recently wuhan, let baidu again trapped "bidding door" : a box of counterfeit drugs, cost and yuan, eventually sold 660 yuan, including high profits and fall into ZhiShouZhe pocket, a fake 75% to the famous search sites: baidu. These sell the fake drugs to spend big money to baidu bids, sharpening head to capture the keyword search by former position list, teasing more consumers.
This news let a person feel familiar. The end of 2008, reports, baidu competitive ranking lead to search results injustice, and the inferior drugs false medical ahead, misleading patients has wasted also delayed the illness. After two years, the wonder that people curious, how is competitive rankings? How is baidu?
This way of competitive ranking is reasonable, apart from the; But people will ask: a influence such huge network platform, at least not become the stage who sell fake drugs?
Data shows, search engine has become China's 2. 5 million Internet users inquires the entrance, the mass information directly affect people cognitive's version of the world. That makes search engine with a considerable publicity. To baidu such a occupy most of the Chinese search market share in the search companies for their release, the ads, the authenticity of information, if think yourself a little responsibility also have no, without censorship, check the obligations, who gave more money, went on row, it sure is a trademark practice since hit, it will not only lost public trust, finally and danger of losing its competitive edge.
So, baidu is ready for the corresponding abilities?
Supposedly, after the 2008 by exposure to advertisers, baidu qualification for a comprehensive review. But from the "bidding door" perspective, baidu censorship measures clearly imperfect. Of course, face everyday need to deal with huge amounts of information and advertising, examination and supervision difficulty imagine; But, have difficulty are not not for. For example, should it be more strictly the qualification review advertisers? Especially for food, medicines and chemical reagents that influence consumer health and even lives advertising and information, the more the attention, should carry out the more strict censorship. At the same time, should establish effective complaints, feedback system, let consumer for illegal advertising, information can complain, after check sites make timely treatment. So, not only can borrows compensate for audit loophole, and still can reduce the damage to consumers.
In addition, to fake advertisement and information network screening problem and need Internet enterprises, need more work responsibility letter, food and drug supervision and other government departments jointly cracked. How to form a strong linkage system, coordination, particularly important collaboration.
Of course, enterprise self-discipline and can't solve all problems, effective heteronomy is indispensable. The question has about competitive ranking search engine industry development, explains the external mechanisms existed problems. The relevant departments and related associations should speed up the industry standard formulate relevant laws and regulations, to avoid similar problems to happen again.
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Author Resource:-
xia zihui a professianl writer from http://www.ethernetserveradapter.com, China Gigabit Lan Card, pcie gigabit NIC Manufacturer, pcie gigabit NIC , and many more.
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By :
Jessie Stone
Submitted
2011-04-24 19:45:42 |
Article From Article Mayhem
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