Baidu promotion push the high-speed growth of "800 guest"
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Enterprise growth is marketing source power. For enterprise speaking, marketing real value lies in its for enterprise to bring the short-term or long-term revenue and profit ability. In the development of small and medium-sized businesses to get more customers, on the one hand, and set up the company's brand is the marketing development power; On the other hand, the relative shortage and marketing expenses are faced with difficulties. In enterprise transformation critical period of development, how to use limited marketing resources and achieve the best marketing effect, especially directly receive quality customer, is the enterprise marketing activities of the core factor of attention.
800 guest (Beijing) software technology Co., LTD from precedent to create a market development course of using search marketing, also the innovation again confirm role to the development of the enterprise. 800 guest company was founded in 2004, is the first domestic SaaS model management software in the services. At the beginning of the SaaS model was established, in the domestic industry was just a concept and its operation mode of enterprise customers say it strange, even if the industry can speak clearly are few. Now, more than 800 guest has won the trust and enterprise million more than 10,000 home and pay enterprise users in the use of 800 guest online CRM system. 6 years, 800 guest with its leading market consciousness develops unceasingly, from marketing start, to the network marketing hai, they not only created a about the myth of SaaS, achievement is also a period between with baidu promotion of indissoluble bond, perfect annotation marketing and return push each other.
Origin, customer demand-oriented
From 2004 to 2010, from little-known SaaS, to numerous enterprise managers fully acknowledge and began to find the most suitable SaaS operation services. 800 guest made unremitting efforts. "The company began, employee less, enterprise users also less SaaS model. Along with the technological development of products market share, gradually occupies some certain companies began to vigorously develop the market, combining baidu search marketing, customer promote popultion, with more than 20% of the customer originates from the baidu search." Since 2004, China's first will be hosting type software 800APP - which the market began, CRM formally in marketing idea to 800 guest and constant innovation. From direct sales, to the combination of various network marketing way to try, 800 guest also experienced a long searchs process.
In 2004, the chief Salesforce just beginning to get victory SaaS companies, the software as a service patterns in the domestic market response is still limited. At the time of the market environment, know the SaaS this new model enterprise or minority, but this mode but with its implemented quickly, the cost is low and customizable sex won the enterprise customers respected. In old customers the impetus, 800 guest first direct way using the phone will develop new and soon cannot meet the requirements for enterprise development, considering the characteristics of SaaS inherent Internet, 800 guest began to try in network marketing fluctuation kongfu.
"Knew of the concept of SaaS, or part of the net often better understand technology, this part of the person who is our target customers. Must grasp their needs, will follow their needs go. From network this approach to understanding on them." 800 guest marketing chief introduction way. Therefore, they are marketing of walked out of a path to customer demand-oriented promotion path.
Rim gather: "effect decided to input"
Understand customers' needs easy, to understand customers gain information way and consumer behavior is not an easy thing. Like many business owners to present the same investment promotion expenses confusion. "I know the company into advertising fee is half wasted, but the problem is I don't know which half."
800 guest based on understanding of client demand, after years of practice, in this issue formed his own principles. "Effect is we put principles." In 2007, 800 guest expanding marketing channels, start using search marketing this less input rapid promotion means enhance brand promotion efforts. "Through a period of comparison, we found that baidu promotion effect is really very good, then increased company in network marketing aspects of the investment proportion, the number of customer steady growth." Therefore, in the later years, the promotion of 800 guest in baidu input costs more and more is also high.
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Author Resource:-
I'm xia zihui from http://www.cnviprime.com, Handheld Gps Navigation System Manufacturer, External Battery For Iphone4, Portable Car Gps Navigation .
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By :
Jessie Stone
Submitted
2011-04-24 10:46:56 |
Article From Article Mayhem
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