Google social media incentives is not work
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Forbes magazine writing online, said today in order to develop social media strategy, Google will staff 25% of year-end bonuses and social media strategy hook, but it is difficult to achieve the desired effect.
The following for the paper:
Google released last week, the latest quarterly surprise: the search for investors not exceeding the target of profit tycoon, operating expenses also beyond expectations. Google spending and project suddenly in the spotlight, everyone became accounting experts, Google also seems to be as such.
Google current expenditure is mainly used in Chrome, Android and social projects.
Google had tried to expand by Buzz social fields, but this type of application but will automatically activated, and will not won in user's permission from Gmail address list automatically extract contact information.
Many insiders are questioned, Google does not conform to social media, and genetically office products and search is that it should be focusing on the development of. Google Buzz ever conducted in internal test, but was unexpectedly has no any employees think this way what's wrong.
Although Google recently began expanding "+ 1" project, but essentially, this product is closely linked with search technology, not a real sense of social media mode.
Can count, Google will certainly carry out is more social media project. Previously, media reports said the incoming CEO Larry Page (benchwarmer) would bring the brief staff 25% of year-end bonuses and Google social media program performance hook.
This could work, but for many sales personnel is concerned, it is a curse. Will pay performance-related is not necessarily a good idea, especially in Google. Here's why:
- Google may have enough money to "burn", but as earnings demonstrates, it must pay close attention to profits. Will compensation and prescribed social media strategy, may lead to a link in the process of employees in implementing the strategic cost. Ignore
- this job is not totally depends on knowledge and skills. In this kind of environment, the most effective way to change behavior is to stimulate individual ego mentality, but different needs but a big difference. For a workplace mother is concerned, the best way is to help the incentive for work and life balance, for example, Friday afternoon off. For others, it has different for the incentive mode.
- no doubt, frequently challenge Facebook Google employees have made flat-sharing community feel frustrated. Only by an incentive measures is difficult to change this situation, and will performance-related bonuses will only aggravate their loss. But Google's wise lies in that, only 25% of the year-end bonuses will be linked with social media performance. It shows Google hope to look for a kind of balance.
- incentives in certain cases will bring expectations, but in other cases could be negatively influenced. |
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By :
Jessie Stone
Submitted
2011-04-21 11:48:16 |
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