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Beijing time December 30 news, angel investors by Tim Ferriss forecast 2011 articles to social media, the following content is summary:
1. YouTube video advertising conversion beat yahoo - enhancement
YouTube is a global English world's second largest search engine. Yes. In the search market, the share of YouTube greater than yahoo.
Zappos, for example, in the United States very well-known online shoe store in its sales page added some model took the shoes to display of simple video, will website (can be understood as conversion web visitors to the consumer conversion) increased from 6 percent to 30 percent.
When I check on my new book publicity YouTube video flow sources, I found The biggest visitors source is not my blog, but The Huffington Post. This is because I had earlier will video and text book publicity content tailored to The Huffington Post launched two years ago on The Books of substation specifically for Huffington Post: same.
Because accurate positioning, organization is proper, this paragraph of 50 seconds of video made a startling effect, make my new book in the amazon ranking immediately jumped from about 150 in the first 30, now the ranking all the books to keep in the fourth. We use the statistical tools RankForest sales rankings to trace the sudden change.
Will the length of the video in 50 seconds is determined after careful consideration, then I have to advertise in YouTube will edit it into 30 seconds long.
My YouTube video frequency way more than 6.3 million hits at least 30% from search or recommend. Through the release on YouTube video, especially, you can open a new share the channels with English world's largest public praise platforms connecting up.
2. E-mail overall revival
Groupon of mailing list in the United States in more than 150 million the number (this company says that if, with the international market, this number will more than 30 million). This effectively proved users receive the email marketing value allowed to reach 600 million dollars.
Social media function compared, email address is more secure long-term investment. Think about those companies MySpace page for 2007 they put advertisement. Even on Facebook, you give fans are sending direct information is classified to the inbox second column, almost no one will watch. Don't worry about this can happen in E-mail marketing. At least 20 to 35 years old of people speaking, their physical address change more frequently than email address.
Clever marketers will according to the E-mail address the whole life cycle value (or a certain time, such as 6 months of retail value) of the social media subscribe budgets.
A large retailers after calculated that a mail subscription for its $20 each year bring of income. With this data, this retailers to:
The judge awarded - through new email address can bring rewards, and easy to determine whether held competition or draw, etc.
-- calculate the company which respect to increase spending to expand their mailing list.
Some, like Intelligence company involved by so-called "common registration" (co - regs) and get CPA pay (CPA: every action costs). Common examples: in your registered NYTimes. Com registered the account, can appear suggests "phase 4 free was Magazine!" .
Some companies would be willing to pay for it, because they know the whole life cycle of magazines, still can see profit value.
These retailers quantified email subscribers, after the value in less than eight months to time the number of users to subscribe to doubled. These growth not because most of the initial investment, but increased by some methods will existing resources, and calculated shift in the value of E-mail users before, is impossible to use these methods.
Aaron Ray film "mysterious community of the" free group "of use the same strategy (the main several screen, he also took the name). He reckons that the club can sell many votes, the number of downloads from email list on Facebook and Twitter and can add how much traffic. Such an approach is the key, for two reasons: 1) for precise revenue/sales/view shadow to provide basis for the number 2) predicted as return on investment index confirmation and growth relative should investment.
Sale activity also apply. For example, even on the Groupon every transaction, clever little profit extremely retailers (whether online or offline) can still by setting up a special form get E-mail address, for each transaction increase more than 20 dollars income.
As long as the statistical proper, many companies can "free" giving products. But most companies have no, so we see the first three points.
3. Large company will continue wasting money on in popularity indicators
"Action" index and "popularity" index is different. Just because Foursquare users competition became doesn't mean you also have to follow suit. The reasonable? Of course, but you should count the number -- valuable Numbers. Exposure, pages viewed, and such as "participation" uncertain item, these figures in the best circumstances can the toughest with rivals, the worst case is meaningless. Some social media consulting firm definition of successful index is very reasonable (occasionally also include "participation"), but pay attention to the index is not reasonable services. Remember, those in the gold rush, but not to sell gold prospectors those tools. Apple did not follow suit Facebook updates, Steve Jobs also don't worry catch hair bowen. Apple do well, as many silent concentrate on their best things like other companies.
"Action" not expensive. SlideShare (a professional slide show and storage site, is also the world's biggest slides share community) and WordPress blog (personal information release platform) are free, the former hit into the latter, sales of less than 12 hours after, I at amazon sold more than 4,000 book on. If you spend more than $5,000 a month to find the truth, please ensure that you obtain by data is available, at least of action and sales associate.
Many social media are traceable, although some of the things no value.
4. Advertising and topics will affect different conversion rate
I remember once from San Francisco airport bound for San Francisco city Zynga (see when a social game company, founded in June 2007) billboard no slogan. I and engaged in financing and IPO business passengers joked: "I don't know what it is to sell to who."
He smiled, so answer: "dude, that's not for end users, but in order to attract from San Francisco international airport drive to city bankers."
Remember, advertisement audience is diversified. American apparel many the most famous advertising in unknown place, or in the user group website large-scale issued a short period of time. However, some blog think those advertisements are very interesting, then writes reports, so they into public view.
In that case, the media is direct audience, and the public just indirect audience. The influence of the advertisement then spread to the public, but they are not the first target. Have a good method can test whether can become a topic: advertising, people will stop advertising if noticed anything? Hits impossible to give the answer.
This is why advertisers should start monitoring people to advertise the comments, and then find the content of the tracking and measuring method of its value. You also need to from the general situation, realized that sometimes negative evaluation is a good (that means people to advertise and not indifferent).
Ever violated the first 3 points of the action index laws? Not at all. This is another kind of feedback loop, and very easy to measure, both media detailed mentioned (including blog) advertising, or product development impact.
For product development, amazon to respond to release from internal start "reverse operations", i.e., from the famous audience reaction or intention to start advertising design, to respond to messages -- or product -- from there. The reverse Google also used this way, not in chronological order issued by Google and geographic location arrangement after the news, the request, response users in a news release in chronological order. For two ways, Google is excellent or worse internal debate is intense, they turn the decision over to the market.
"Listen" is not enough. Tracking the number on Twitter mentioned is not saying much. The more the key question is: we want to do what? How will we digest and using these data?
If you caught that, so in the competition is do-or-die won. Opponents will be busy after the latest Internet service providers.
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Author Resource:-
My name is xia zihui from , Insert Bearing, China Thrust Ball Bearings, Cylindrical Roller Bearings .
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By :
Jessie Stone
Submitted
2011-04-19 15:52:12 |
Article From Article Mayhem
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