Google multiple agents have secretly did the "part-time" job under the development pressure
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Since last year, after a series of unrest to Google is not operating in China, relevant business development also is decreasing.
The daily economic news reporters from insiders have learned in related business, the circumstances, obviously shrink Google multiple agents under pressure, chose secretly developing "part-time job", starting with other Internet promotion platform for cooperation.
Last weekend, the Internet wave effect advertising flat to reporter confirmed Taiwanese firms rush, they really have incorporated several Google agent. Reporters also learns, tencent SOSO, sogou search engines such as they have began to penetrate.
Dispute sequela
Last October, east China by 7 agent unilaterally cancel agency qualifications and dubbed Google disputes arising with continuous so far, meantime acting disputes by the original Google China agent complaints related principals of leaving.
Have insiders revealed that Google paid about $5 million to 7 agent, but this news compensation has not been confirmed.
Meanwhile, Google parted ways with the agents began to get another new road, due to channel ability and experience in agency before many Internet promotion service provider, chase, for them to expand by a company called partial agent has ZuoLang gold rush, Internet promotion flat Taiwanese incorporated.
Interestingly, behind the scenes with Google wave gold charge editor quite origin, its founder week Google technical director, is the original Google ads he had skill promoting system research and development.
Waves at the end of 2007, gold founded dedicated to "effect advertising" technology r&d and platform operation, mainly in life service class enterprise field. Waves, said gold channel vice-president they now have got nearly 10 now Google agents, these agents in north China, east China, south China all have layout. "Google's big agent channels, we prefer high quality these strong resources, of course we incorporated Google." not just about
Be incorporated with Google is not just before the break, Google's existing regional agents have dark monarch big agent SAN. The anonymity, Google regional big agents told the daily economic news reporter, actually, from Google announced in March 2010, agency channel seeks out began to change has secretly.
These sources say, march after, tencent SOSO, sogou search engines such as Google agents began dense infiltration, many agents started trying to channel this part business concurrently, but the current advance effect not too ideal.
Because Google for big agents after the sole cooperation is required, this makes agents doing "part-time" adopted semi-underground state.
However, these agencies to Google still have higher evaluation. North one regional Google big agents ZhongCheng (a pseudonym) told reporters, at least in this area, because trade is huge mature global layout, how Google still is irreplaceable, "according to the foreign trade dealer service, Google is still the best marketing channels" conversion.
Agents of helpless
Let agents lady-in-waiting, passed by years of pay of Google channel business to rise, but extremely rapidly down now.
Google how channel business in 2005, 2007 | entering China in 2009, but last year uplink acceleration from Google server in mainland China, its business in China after sharp shrunk. With Google rupture of 7 last year, a few agent business overall stop home even face difficulties.
Southern province Google big agents LiuLi (a pseudonym) east of truth, last year with Google 7 agent contradiction let them touches is quite deep, begin to have the idea of a new path to progress.
In addition, Google business Google to agents decline of the commission also makes them uneasy tightening.
In fact, baidu compared to local search, Google as agent commission into isn't much. According to the foregoing agents sources, and Google agency business the initial can only get 15% more than its total business volume split after a $80 million in sales commission, 20% of the total more than 5,000 million yuan or more, can enjoy close to 30% into. According to understand, baidu to channel business into common for 30% | 40%.
It is worth noting, the Chinese market is Google global map of the isolated cases made by agent, other areas are directly to how Google is customer orders. According to agency says, since 2008, Google in China trying to big customer business, to try pushing retail, but promoting effect isn't ideal. "Google wants to let agents for charging customers 15% | 20% service charge, but in the Chinese market, and this model doesn't work." LiuLi said.
"Google leaves us space has been relatively small, later if the agency only stay in wholesale sales level, survival will increasingly difficult." ZhongCheng says, industry future must have more can provide clients with various maintenance services value-added business, which have driven agents need to have alienated new business forms.
Search marketing the biggest characteristic is the needs of people to focus will be up, but advertisers pay only part of the click charges will translate into sales. According to the latest disclosure of earnings, baidu in China more than 40 million of small and medium-sized enterprises, can accept this kind of enterprise shortage 40 thousand.
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Author Resource:-
My name is xia zihui from , Medical Cable Assembly, China Terminal Cable Assemblies, Flexible Flat Cable .
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By :
Jessie Stone
Submitted
2011-04-19 09:48:58 |
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