The premise of Myspace in sale will conduct a new round of job cuts
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News corporation (News Corp., NWS) information social media and entertainment websites under Myspace (juyou's nets), and the plight of the former rival Facebook has been between ice hot.
Quoting people familiar with the Wall Street journal reported yesterday, says if the news corporation has laid the auction juyou's net, including China's Internet giant table, the numerous tecent company occurrence in negotiations list. With a paper sell agreement, news corporation will regard acquirers, at the request of the launch of a new round of layoffs. Juyou's nets.
The second round layoffs
This will be the world's largest dating community sites of former this year for the second round of layoffs. In January of this year, with more than 1000 employees' juyou's nets shed 500 employees. In the past two years, juyou's accumulative total laid off 1,200 people.
The Wall Street journal says the talks, news corporation object of music video including tencent, online site founder Chris Vevo, juyou's Chris DeWolfe), wolff (and private-equity firms are Group LLC and Criterion Gores partneryou LLC. News corporation also contact the risk investment company, this company executives have studied with another web site will juyou merger in cash, as well as for the combined equity situation.
However, news corporation China office and tencent yesterday on the news were not respond.
News corporation's "SunGongSi"
Senior Internet commentators ChengTianYu said, is a failure of juyou began positioning tallish, main music community. Although hobbies music the person many, but the group is not big enough to influence, the propagation force are not enough.
ChengTianYu says juyou's born in Internet 1.0 period, realize is that users of communication; and But Facebook is so-called 2.0 model, is an open architecture, realize is that platform users interact with users, the user is a very different feel. News corporation acquisitions, 2.0 just MaoTou juyou, don't know how to do it. New model can completely juyou carrying the impact, since 2009, impact since the second half of the effects have been revealed. But such big promotion on Facebook, news corporation "before the degree of have no way to save it."
However, there are also analyzed the failure, said juyou lie not in pattern, its sad lies in that a strong tradition of media control it. The "free" with Facebook, compared to the traditional media belongs to focus juyou news corporation's "SunGongSi", strategically, failed to get enough attention.
News corporation's website, according to the press release issued in 2005, news group spent $580 billion takeover Intermix Media, Inc., obtained when the world's most rapidly growing social networking site juyou's, then juyou's and more than 30 website Intermix composed news corporation's new department - Fox Interactive Media (Fox Interactive Media).
Earnings stress "accelerated" decline
Analysts believe that more crucially, can't imagine this "juyou neonatal", in the face of news corporation management, regardless of the cost to profitability requirements for to expand the site.
News corporation 2009 earnings show, in the film entertainment, television, cable network, live satellite TV, integrated marketing services, newspapers and news services, book publishing and other business, including juyou NDS, fox, mobile media business inside "other business" as the only loss of business units.
News corporation, said fiscal 2009 earnings "other business" than the fiscal year 2008 income has been reduced by about 6.1 billion us dollars, up by 20%, "company digital media business losses from juyou downward." advertising revenue
Senior media commentators FangShiTong says more is big, juyou Blog (Blog) mode, similar to the domestic Donews, Blogbus watercress nets, websites such as Facebook, and the difference earnings itself more difficult. FangShiTong think, news corporation interactive media as juyou part of many business promotion opportunities. Cross But now development difficulties, should and murdoch's operation gimmick relevant.
Myspace and news group work in the executives points out, stubborn culture gap increased juyou problem, and accelerate the decline of this website. Now, juyou's lost to had been murdoch called "communication tools" Facebook. |
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Jessie Stone
Submitted
2011-04-16 16:50:13 |
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