GoldRun: with augmented reality technology for mobile marketing
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Beijing time April 12 news, according to foreign media reports, Vivian Rosenthal once wrote an article about virtual reality interactive papers. Now, she created a startup company in New York GoldRun. Companies are using augmented reality technology marketing promotion activity, and combined with the material object reward. Therefore, GoldRun won widespread concern.
Last fall, GoldRun beta release, allow brand traders according to his own content, products or AD copy create different enhanced imaging technology marketing activities. So, through to the user bring certain visual impact, the businessman brand also can obtain users pay more attention, and offer some real reward or initiate benefits activities to promote online offline users consumer behavior. A group of early GoldRun clients include H & M, Barnes & Noble, Esquire, Universal Pictures, A&E grow independently and was Interscope.
GoldRun also gain a lot of investors of all ages. The company has just announced that benefit from angel fund $1.1 million investment, investors include the Group work Ledecky Jon, financiers Mathias Ed Talent Agency, United coalition of Jeremy Sunglass Hut founder Zimmer, the former President and Hauslein Jim Venturehouse Group CEO CEO, Venturehouse Group. These funds will be used to continue to develop GoldRun, improve company platform and expand our sales team.
Rosenthal said have GoldRun such creative because she heard a lot of brands opinion, these brands to want to carry on the mobile marketing, but today's sign-in service cannot satisfy the requirement of their visual effects. She said, GoldRun brand traders through the enhanced imaging technology, for the users with a vivid visual effect, attract users' attention.
For example, last November, Airwalk launched a limited edition of marketing activities, shoes only visited New York Washington square and Los Angeles Venice beach customers was allowed to online purchasing this edition of sneakers. This activity USES an enhanced imaging technology, users mobile phone will appear on the screen a this shoes floating shape pictures, users can online purchase. Campaign began, within 24 hours have sold out in this sneakers. H&M had also launched a hunting activities, let users of some of the merchandise in the store window photo, then you can get a discount.
Rosenthal said, "brand traders through the launch some interesting activities, to provide users with a reward, instead of traditional advertising is to the customer's consumption speed and way of life."
She said, GoldRun is through the use of enhanced imaging technology to effective service brands of model. Although a lot of enhanced imaging technologies are creating information layer, but did not provide very good solution to compensate for this technology produces other defects.
She continued, "we are adopting a completely different strategy. We hope to be able to pass enhance imaging technology to promote new media buying, this is a kind of brand-new visual driven by buying experience. Put a brand of cool interest dye-in-the-wood things dug out."
Overall enhancement imaging technology now still not industry mainstream, GoldRun can change this kind of situation? However, the company is very interesting, creative the ably enhanced imaging technology and based on geographic location marketing together. Now many companies were using the sign in service, but still have batch of brands has touched the mobile marketing this piece. GoldRun seems quite well on the brand marketing for brands, providing tools use enhanced imaging technology, and and real physical reward combined, the whole process, the user is really come down the beneficiary.
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Author Resource:-
I'm xia zihui from China Plastic Injection Moulding Machine, China 1500w Steam Mop Hand Held Steam Cleaners .
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By :
Jessie Stone
Submitted
2011-04-16 15:48:01 |
Article From Article Mayhem
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