The future of YouTube began to layout TV
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Traditional TV industry is in the transformation, on the eve of the digital technology, broadband technology, terminal intelligent and the development of the Internet will make traditional TV technology, business model and the industry chain disruptive changes occur. Whether as media production broadcast institutions (broadcaster) or as transmission channels operator (operater), are faced with the challenge of greatest, if not catch development opportunity, waiting in front of LunWang road is will be. The future, there is just one way: all video are in broadband Internet.
Transition products dilemma. GoogleTV face
Internet giant Google had eyes on TV. Ambitious ready with powerful search ability, will all the video are integrated into the user presence. Last may, officially released GoogleTV google.com from computer screen march began to prepare for DianShiBing. GoogleTV thinking is undoubtedly correct, the Internet access TV, this is the future development direction of TV transition products.
However, the better prospect direction of technology and representatives of the lost realistic commercial interests and user experience. For GoogleTV encroach on the television screen advertisement of several major TV fear, American tycoon GoogleTV shots blocked one. But the direction of technical development will not stop also is irreversible, traditional TV refused to new things end result is necessarily himself was out of the game.
Newborn GoogleTV want to direct move television giant cheese was in the head with a brick. But can't say more GoogleTV has failed, and no sway of TV's strategic direction google.com layout. Because the current Internet video, television, broadband network is still in the fast developing and changing, GoogleTV on property belongs to will present the massive video on the Internet, or move to TV video content of integrate its future development direction, but the transition of television products. Future video in broadband Internet, Google's YouTube's future is the most important.
YouTube road on future television
Because the TV GoogleTV and existing huge conflict, benefit pattern in the coordinate business models will be very tough. Google this year in turn started to fluctuate, YouTube over the next 50 years or even 100 TV layout.
Search combination others content Google began to realize the importance of content, April 7, spend as much as $100 million YouTube entrust a third party to producing low-cost content, and will set up more than 20 channel, pioneering video market segmentation professional original. April 12, YouTube channel formal live broadcast partner directly online, and to live TV broadcast users open platform. Users will show after receiving subscription program update alert. The network video than Web2.0 era of video, such a channel to the live television broadcasts in on qi.
The United States over five years will realize the basic will move on TV, Internet network operator's survival in the Google through above physical network will be the biggest YouTube virtual operators worldwide. Television can be as live TV operator YouTube. YouTube video directly to the living room TV, and provide face-to-face cable operators for users. Whether America's major cable operators giants, or domestic cable operators, in the face of YouTube is turned cold?
In addition, YouTube users of own mass production content (UGC), this time again spend $100m began making professional content, simultaneously to the partner and users open broadcast platform. This means that video reporter can easily open televised on YouTube. So YouTube and a super joint television stations. It is now the future of the television to pour gasped absorption?
Anyway, as broadband's rapid growth, with the popularization of terminal intelligent, with the development of the Internet, YouTube to the world on the Internet provide ubiquitous video, television, operators future existence significance, all become blurred. Even if the final success is not YouTube and it can also be similar enterprises. |
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Author Resource:-
I am Amanda xzh from China Telecommunications,http://www.china-telecommunications.com/ contain a great deal of information about disposable latex gloves,
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By :
Jessie Stone
Submitted
2011-04-14 16:46:33 |
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