Acer CEO Lange demission reason analysis: or be online this drag
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Within a week, the world's second-largest PC manufacturers acer in industry launched two MEDALS "blockbuster". March 25, acer issued announcement by Western Europe, the United States, says market demand is relatively weak effect, in the first quarter of 2011 than PC revenue will be reduced by 10% in the fourth quarter 2010, this also is acer unfinished for a second consecutive quarter earnings. On March 31st, acer announced that its CEO and global President franco JiangFan Gianfranco Lanci) strange (leaving by the chairman, the position WangZhenTang temporarily concurrently.
Acer, leaving foreign said the main strange with the board of directors for acer most members of future development direction have different opinions. In "the size and growth", "to create customer value" and "strengthen brand positioning" priority, resource allocation and implementation method, Lange and the board have a different opinion. After several months of communication, an inability to agree, this is the main reason for leaving Lange.
Before joining acer in positions of Texas instruments, Lange had Italian branch, 1997 acer m&a Texas instruments laptop computer department, Lange officially became a member of the acer. Subsequent Lange as acer operations headquarters, general manager of pan-european area in Europe carries out "the new distribution model", namely acer charge of product development and brand promotion, and distributors solely responsible for logistics and sales. This pattern was successful in Europe, Lange also so in 2005 promotion to acer CEO and global CEO post.
However, in recent years from acer internal efferent Lange on personnel layout processing style tough, once performance standards, not with staffing adjustment, thus the methods against many acer internal old minister, dispute continuously. And the year to the first quarter earnings expectations, also adjusted from the Taiwan and European headquarters, communication ZeQuan double headquarters numerous claims.
Another of the personage inside course of study also points out, apple iPad launch with the tablet computer after since caused to acer agitation of lots of impact. In the past two years, acer online this market devotion is huge, production, and iPad 20% share of online this alternative effect is very obvious.
Acer founder, has depended on the langlois when foreign evaluation Lange leave one's post also pointed out that the PC industry recently faced with great changes of environment, particularly intelligent mobile phones and tablet computers for the impact of the PC industry, influencing degree indeed far outweigh the expectations. Acer also tried to change environment, in order to effectively deal with the change.
WangZhenTang also explicitly pointed out that tablet computer may be a laptop computer bigger markets, think for acer is a great opportunity. It is reported, acer tablet computers have been shipping in March.
Acer says the new President will be before the end of April, and will develop a series of appointed the restructuring plan from channel, supply chain, communication, adjustment of product combination, emphasize development and information system, etc. WangZhenTang says acer will launch a third "re-engineered".
Previously acer twice rebuilding, is the first time occurred in the 20th century, using langlois model, "McDonald's in Taiwan based on components manufacturing overseas market for product assembly, brand marketing center, change the supply chain, success breakthrough overseas brand blockade. Another in 2000 to 2002, acer stripped away the manufacturing, adopted the new distribution pattern of the outsourcing of specializing in brand.
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By :
Jessie Stone
Submitted
2011-04-13 23:47:05 |
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