Seacret Spa's Secret to Success
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When Robert Meirovich started selling Dead Sea skincare products in 2002, we were holding just starting to capture the eye of consumers, mostly women however, many men. Trend-setting beauty and pop-culture magazines were starting out seriously cover the main advantages of Dead Sea salts and minerals, not merely for readers with skin problems also for those who simply wanted healthier, softer skin. Celebrities, routinely inquired about their beauty secrets, started attributing their glowing skin to the latest Dead Sea masks. Around the globe, doctors and scientists studying the Dead Sea's world-famous powers of rejuvenation were publishing results showing marked improvement-and often even total alleviation-of common ailments for instance psoriasis, eczema, acne, arthritis and muscle stiffness.
Although Meirovich welcomed all these developments, he knew that two more valuable trends were reshaping the skincare industry that will impact his sales for a long time. First, women worldwide were searching for natural products to exchange the harsh synthetics in numerous mainstream skincare products. Second, most of the 76 million forty somethings and beyond nearing retirement were girls that had an increasing interest in anti-aging products, with an focus on skin products that could head-off or reduce the look of wrinkles. All of these factors combined in one perfect retail storm, giving Meirovich an increasing market and an up-and-coming product he could sell. Then sell he did.
In mere four years he helped the company grow from a few carts to more than 120 locations, in virtually every state, selling to all sorts of women.
But he wasn't just selling. He was listening.
By hearing his customers, Meirovich learned a great deal about how the Dead Sea products were perceived, what motivated customers to purchase and, most importantly, what kept customers finding its way back again and again.
Soon he and other key company personnel identified methods to improve the product line through specific formula improvements by introducing new complementary products they felt customers would buy. Put simply, they saw to be able to manufacture their own distinctive line of Dead Sea products which would outsell everything else on the market.
It wasn't a long time before Seacret Spa was manufacturing in Israel, some distance from the Dead Sea.
The newest Seacret Spa products were distributed one of the company's 120 cart locations and hang to the test. Customers loved the newest line and the carts did start to rack up record sales. It wasn't some time before other specialty retailers started taking notice-and began calling to determine how they could sell the Seacret Spa line.
Recognizing the opportunity wholesale to independent retailers, the organization began wholesaling to a couple of specialty retailers who didn't contend with Seacret Spa's company-owned locations. Once again, that handful turned into hundreds, as specialty retailers flocked to Seacret Spa.
Converting its very own locations to owner/operators hence the company could focus solely on wholesaling, by 2007 Seacret Spa had gone global, selling to greater than 600 carts worldwide.
Although the company does not divulge sales figures, Meirovich says owner/operator retail sales for 2007 were up 160 percent in the previous year. |
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Author Resource:-
Seacret
Seacret Spa
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By :
faraka tripoli
Submitted
2011-03-05 15:41:43 |
Article From Article Mayhem
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