China Digital Camera Brand Competition Highly Concentrated
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China electronic chamber of commerce consumer electronics survey office figures released yesterday show, Chinese consumer market, digital camera demand growth is obvious; Digital camera brand competition highly concentrated.
China electronic chamber of commerce consumer electronics survey office issued by 2010-2011 China city digital camera consumption demand and market competitiveness report "revealed that by 2010, China's annual digital camera total demand more than 12 million, with 2009 growth 21%. 2011 market development will keep this trend, conservative estimate annual demand will reach 1,300 million, with approximately 75% for ordinary card type camera.
The report also noted that in effect factors of consumers to buy a digital camera, brand influence is decided the main factors of consumers to buy choice. Consumers more trust professional digital camera manufacturers and secondly on product price and lens factors.
Figures show that from the current market brand share circumstance looks, digital camera brand competition highly centralized, SONY, Canon, samsung, nikon, brand such as consumer expectations 购买率 amounted to 70%. In a card machine market, Canon, SONY, samsung ranked in the top three, In SLRS market, nikon, Canon equal shares.
The report finds that accompany the market competition, 2011 digital camera products function will further refinement, no reflector, replaceable lens digital camera gradually subdivision out and certailnly. Telephoto camera market is toward two direction: flagship telephoto zoom camera, portable telephoto camera multiples upgrade. Sou body continue At the same time, along with numerous manufacturers into the micro single camera faction in, formation and introductory SLRS competition, micro single camera will become the 2011 concerns.
China electronic chamber of commerce consumer electronics survey office figures released yesterday show, Chinese consumer market, digital camera demand growth is obvious; Digital camera brand competition highly concentrated.
China electronic chamber of commerce consumer electronics survey office issued by 2010-2011 China city digital camera consumption demand and market competitiveness report "revealed that by 2010, China's annual digital camera total demand more than 12 million, with 2009 growth 21%. 2011 market development will keep this trend, conservative estimate annual demand will reach 1,300 million, with approximately 75% for ordinary card type camera.
The report also noted that in effect factors of consumers to buy a digital camera, brand influence is decided the main factors of consumers to buy choice. Consumers more trust professional digital camera manufacturers and secondly on product price and lens factors.
Figures show that from the current market brand share circumstance looks, digital camera brand competition highly centralized, SONY, Canon, samsung, nikon, brand such as consumer expectations 购买率 amounted to 70%. In a card machine market, Canon, SONY, samsung ranked in the top three, In SLRS market, nikon, Canon equal shares.
The report finds that accompany the market competition, 2011 digital camera products function will further refinement, no reflector, replaceable lens digital camera gradually subdivision out and certailnly. Telephoto camera market is toward two direction: flagship telephoto zoom camera, portable telephoto camera multiples upgrade. Sou body continue At the same time, along with numerous manufacturers into the micro single camera faction in, formation and introductory SLRS competition, micro single camera will become the 2011 concerns.
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By :
Jessie Stone
Submitted
2011-03-03 20:50:33 |
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