Volvo Announced China Automobile Development Strategy in The Future Five Years
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Volvo automobile company (Volvo Corporation) announced and activation of Car of this company in the next 5 years in China's development strategy, which includes the establishment in China chengdu and daqing two production base and Shanghai headquarters, 2015 reach 200,000 Car sales and 20% Chinese luxury Car market share of goals.
Volvo automobile company chairman Mr LiShuFu global automotive company, Volvo global President and chief executive officer Stephen James (Stefan Jacoby) sir, Volvo car global senior vice President and China, Mr. Chairman ShenHui and Volvo truck group China all executives attended the conference.
Volvo car global President and chief executive officer Stephen James (Stefan Jacoby), announced that the board of directors and the car, Volvo global management approval chengdu base, support the implementation of daqing base, but eventually need to Chinese government approval. Volvo automobile company also decided to accelerate the Shanghai headquarters and China technology center construction.
Volvo automobile company chairman Mr Global LiShuFu said: "I and other members of the board of directors, Mr Jacobs, global management and Volvo staff in the past several months obtained achievements said very satisfied, we now have developed China so crucial market development strategy in Europe and America market this year's start also very good, is now our action."
Mr Jacobs said: "China is the second unit Volvo car on domestic market, the success of Volvo automobile plays a vital role. The 2010 August 2 success after delivery, Volvo car immediately launched extensive survey and research, formulate next five years in China's automobile Volvo development strategy. Our goal is to reach 20 million by 2015 sales and Chinese luxury car market 20% of the market share.
In order to execute China strategy, and a new organizational structure also announced the establishment of China. Mr. ShenHui as global senior vice President and Volvo truck group China chairman, TongZhiYuan as China CEO; Mr. Mr. WangZhaoXing as China chief executive, Lal shi? Dan nelson (as) sir Danielsson Lars responsible for production and quality control of China vice President, ShiRuiXiang (Richard Snijders), served as Volvo truck group national sales company President and chief executive officer. Volvo cars in China business structure, already from a national sales company, develop to become a fully functional business group, the business scope from product development, manufacturing, quality control, procurement, sales, marketing and customer service, to investor relations, finance, law, human resources and public affairs, etc.
Volvo car in the future five years of business strategy emphasis include product planning and development, sales and market, spare parts purchasing, localization production and talent strategy several sections.
· continuously research in Chinese market, understand China customer needs, understand competitors, on the basis of imported products and planning of home-made products, design satisfy Chinese consumer preferences products, quickly adapt to the development of China's market trends and customer of China's changing needs.
DE Shanghai headquarters is Volvo truck group China the district administration center, located in Shanghai Volvo car China technology centre of the key work is very expensive cars and electric vehicles and new energy vehicles design, research and development.
In chengdu, Volvo car western base will give priority to cover in western China market, to participate in and support the development of western China.
In daqing, Volvo car north base will to cover in north China is given priority to, its geographical conditions and the latitude and Sweden similar, the purpose is to participate in and support the northeast old industrial base in northeast China.
· Volvo cars will strengthen to sales and marketing management, 4S shops will increase from the current 106 increased to 220 homes, training and optimize sales service personnel, improve and promote customer experience and customer service, reinforce the Volvo car "global luxury car brand" brand construction work.
· Volvo cars will be further optimized in China procurement and supplier management, further perfect and execution of Volvo global sourcing consistent strategy.
· Volvo cars will be in China and global recruitment hundreds of engineer, with headquarters in Swedish gothenburg global r&d synchronous work online, development and design globally and China market of automotive products, and according to Chinese consumer preferences and custom designs for Chinese market products and cultivate and construction in China vehicle design capabilities.
Implement Volvo car in China, the talented person strategy, to attract talents and cultivate their internal external combination, the establishment of a Chinese and western, have centripetal force team, build up "global type, localization" of the enterprise culture.
Volvo car President and chief executive officer Stephen Jacob, "said Mr Volvo will follow in the global executive a set of Volvo quality standards, a set of r&d technology system, a series of management assessment standards under the premise and principle, realize the localization of research and development, production and sales of localization of target localization, comprehensively promote Volvo car's global competitiveness. Our future pattern is Sweden tos LanDeHe Belgium gent factory mainly serves the global mature market, China factory mainly serve China and Chinese surrounding emerging-market."
Volvo truck group China chairman Mr Said: "we ShenHui in China construction production base, will carry out the Volvo global top level of production and quality control system."
Volvo car President and chief executive officer Stephen Jacob, "said Mr. Looking forwardfuture, Volvo car will maintain its consistent luxury brand positioning, continue to push in safety and environmental protection industries in Volvo global leading position, continue to consolidate and strengthen the Volvo in Europe and America market position, and traditional, actively explore, including China's emerging markets, more in-depth study of China and other emerging economies of consumer behavior, for they dedicate has a unique charm and value propositions Volvo your ride."
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Author Resource:-
My name is Amanda xzh，digital-supplier.com providesAtom Mini PC, OLED Screen MP3 Player Manufacturer, OLED Screen MP3 Player
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By :
Jessie Stone
Submitted
2011-03-03 06:46:00 |
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