E-commerce Authentication Is A Big Challenge
|
E-commerce certification is a brand-new unfamiliar territory of alibaba, that is a huge challenge
SunJin
Alibaba because of the past two years more than 2000 "Chinese suppliers" customer alleged fraud incident, to the company's share price is caused by blow, but alibaba internal storms also is far-reaching influence.
The company internal investigation team that the incident on alibaba income no great influence, but need to send a strong message, processing against values behavior. B2B company CEO WeiZhe and COO LiXuHui therefore resign. Alibaba group chairman Mr Ma to customers and employees openly stressed that values issue company won't do any compromise.
Alibaba, what happened? The event's internal and external factors and exactly what?
What kind of fraud?
This many 2000 Chinese suppliers customers exactly how to appear and fraud, actually there have been cases. This kind of case in 2009 will have exposure, but had little impact.
Comparatively typical case is like this. When A client A need A batch of products, he may on alibaba.com suppliers B company, when the customers are A and B company controller after contacting and company B submission requirements client A 10,000 yuan "deposit" to your company or individual account, and when the client A deposit after payment is found no longer can not contact the company.
In this case, company B is alleged fraud "suppliers in China".
"I don't understand, if a scam company, why also appear in large Numbers in website?" The Internet so the whine and complain creditors.
On alibaba.com platform that there are indeed some such as pay treasure, safeguard the interests of the client A platform. But the problem is that when A client A fraud company B is tried to swindle money after the "for many of alibaba.com, company B" really take what kind of attitude.
This is a question that alibaba's problems.
The standard question
Back in 2009 and the 2010, can find alibaba platform fraud "breakout" internal cause.
In November 2006, WeiZhe officially join alibaba. "I'm not venture jugendstil, nor pure professional managers, but the team of one partner." He was in a partnership mentality entry.
In November of 2008, in "China supplier" under the system of unveiling a low-cost products export tong, this product has just launched the price is 1.98 thousand yuan, and after China supplier price for 5 million yuan RMB. Before the market sales personnel have alibaba tells a reporter, alibaba sales in different performance based on 8 to 12 percent of royalty obtained.
This one low product sparked alibaba customers by faster growth. But this explanation CaiChongXin alibaba group CFO, said alibaba in late 2008 launched entry-level member "export tong edition" service designed to reduce service price, to more small business user offering affordable services. Affected by this, perhaps because service prices drop, leading some sales personnel as the pursuit of commission and relaxed standards.
Alibaba survey found that most of the suspects were purposely set up shop tenants in fraud global buyers. Deceiving technique shows that these store provides the high demand for products, and with extremely attractive price, low minimum purchase quantity and relative unsafe payment transactions. Each case fraud case involving deceived buyers payment average less than $1,200.
The company says, in 5000 people of direct team, nearly 100 sales staff and partial supervisor and sales manager needs to its intentionally or negligence allow cheater evade company in the international authentication measures and market organized to establish defraud module shop held directly responsible. Investigation conclusion is: the excess pursuit of performance, in order to obtain the short-term economic interests by fair means or foul, leading to a fraud persists.
Alibaba 2010 third quarter earnings also showed that honesty tong subscribers quantity to 63 million, about six times in China, but the number of suppliers accounted for 58 per cent of income is main suppliers in China, and China supplier began slowing growth. This also constitute performance under pressure.
Meanwhile, alibaba post-market share price does not allow investors satisfaction. In fraud and stock prices triple increased, performance under pressure, WeiZhe leave have sufficient reason.
Pattern changes likely
Ma3 yun2's on alibaba group organization 21 meeting requirements B2B team must conduct profound review. At the same time the CEO office LiuZhaoXi will dragons B2B company CEO, holding both platforms. CaiChongXin also public comments now alibaba board temporarily haven't find other CEO candidates of plan.
LiuZhaoXi needs is under foot against member strict screening determination. The reporter learns alibaba international authentication institutions tienhsiang group has launched a cooperation, roll out based on the third party to the depth of the certification service to their Chinese suppliers for maximum aptitude attestation, thus eliminating fraud, dispute, etc. Events.
"Let us first review alibaba 20 thousand key customers." Tienhsiang group consumer goods China market division general manager WangJianPing told newsday, "done 3 months, also do only 2,000 home, workload is very big. E-commerce certification is a brand-new unfamiliar territory, it no matter to alibaba or to us, is a huge challenge."
The depth of the alibaba provided for tienhsiang authentication services into "production capacity audit" and "trade ability audit" two kinds. China's President, said BaiXueLi tienhsiang these two projects certification service, not only for merchants to product quality and safety assessment, but for supplier ability, thus creating the comprehensive assessment of e-commerce and credit system.
And LiuZhaoXi alibaba hope can promote deeper synergy. CaiChongXin said taobao and B2B cooperation between can have a lot of places, such as suppliers, background resources complementary etc, taobao can also provide the supplier for B2B distribution channels. B2B also can consider to develop marketing through taobao, strive for new customers.
|
|
Author Resource:-
My name is Amanda xzh，sheetformingmachine.com provides forming machine Manufacturer, slitting machine Manufacturer, welcome to visite forming machine
.
|
By :
Jessie Stone
Submitted
2011-02-26 13:48:35 |
Article From Article Mayhem
 Ezine ready view |
|
|
|
Related Articles
|
|
|
![[Valid RSS feed]](http://www.articlemayhem.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed![[Valid RSS feed]](http://www.articlemayhem.com/images/rss.jpg "XML Feed For RSS")