Luxury Website Frequent "Low Price Trap"
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Full 1000 return 500 ", "perennial 2-8 fold the discount"... that buys luxury attractive advertisements often can let white-collars blood spell impulse BaoPeng. However, recently, reporters, the survey found, advocate dozen "low" brand of luxury shopping website, false conduct propaganda, fraudulently price offline business world heavy trap also here tonight, but for consumers, the difficulty of luxury goods that buys rights but much bigger than offline.
False propaganda: old money as a new fund sell
In the price pressure, duties under the influence of factors such as the new shopping website, but the luxury goods in their "spring". At present, most of the luxury shopping website allege international big names perennial discount in 2 to 8 fold, in contrast, Hong Kong, macau or shopping season, most open discount brand most hit 4 to 6 fold, only a few can reach 1 to 2 to fold, consumer still can save round-trip tickets and 35 days time costs. Inviting price for these sites quickly gathered the popularity. Bain consulting company issued by 2010, according to Chinese luxury report "in China at present buy luxury goods consumers, has 43 percent of people begin to buy on the net.
But, e-commerce luxury would really bring such great benefits?
Miss Lin recently spent $3500 in one of famous luxury shopping website to buy a new Lancel canvas bag. At that time, site on the product introduction says, this kind of bag for the 2010 than market price, the price however _ cheap 1500 yuan, feel very economical miss Lin without thinking about it under orders. However, soon after, miss Lin in baisheng shopping when they find themselves purchase actually has a year ago old money, the in the mind immediately added a wall. "The paking and SOGO saleswoman will ask me to confirm, I buy a bag is 2009 old money, not what the 2010 new." Miss Lin said, if you like it, whether new fund actually not important, but website of the false propaganda or give her a "cheated" feeling, consumer experience greatly abate.
A shop da sum up your experience, said the number of luxury goods online shopping website actually more like OUTLET (online discount mall), although full-court average discount low, careful comparison can discover, discount larger products are a has-been products, the businessman will not to make detailed instructions, "even entry-level luxury lovers should also remember, cheap price may let you buy the same Hermes trademark bag with, but must buy classic Kelly and birkin."
False price: actual discount big shrunk
In addition, many consumer price also make false "very get hurt". Sold online luxury only competitive advantage is cheap, therefore, in order to stimulate consumption, some websites often use consumer for product details don't know enough about, and exaggerated discount strength.
Ms. Wang wants to buy a bottle of shopping website through luxury cream, website suggests the market price for 1600 yuan, and website sells for varieties yuan, saved by 10%. However, ms. Wang inquires the cream's official website but found in China, its market price for 1500 yuan, according to the calculations, shopping website given actual discount only save 4.33%.
A once in luxury website worked personage tells a reporter, luxury sales site usually have a variety of sources. If and manufacturer directly to achieve the sales cooperation, on price can manufacturers to 5% to 10% discount, if still an outlet products and websites in guaranteeing the product at a discount to a larger extent while, still can have certain profit space. However, not all of the luxury brands are willing to unreservedly into online tide, such as brand Chanel persistence are not on the Internet sales, for such products, the website can through in overseas markets procurement, similar to the "purchasing" approach to replenish onr's stock, concessions in the range is very limited, some websites will empty mark market price, causing tall discount of illusion. In addition, some consumers for product information, price is not well understood, also gives the website "loophole" opportunities. "For example, there are some models in the domestic and no sales, consumer goods compares 3 of difficulty bigger."
Rights skills: want to save advertising screenshots
Beijing disappear assist legal adviser QiuBaoChang when accepting a reporter to interview, said on the network, safeguarding consumers' rights and many good and evil people mixed up. Consumer buys luxury in advance when besides understanding product information, when necessary, look for professional orgnaization appraisal, in consumption process, we should pay attention to preserve evidence, such as advertising screenshots, transaction web, bills, cell phone video picture etc, otherwise once the occurrence dispute, consumers will be very difficult.
Often buys luxury buyers to netizens "below". "The vast majority are a penny a minute goods, don't believe what specials, value added." Buyers "Alice think offline business of this principle also apply online. "Penny bear" thinks, "foreign shopping website development more mature, best directly in luxury brand his official network store, or in the high reliability of the famous foreign web site purchasing."
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Author Resource:-
My name is Amanda xzh，fiber-optic-multiplexer.com provides Optical Ethernet Switch, China Interface Converters, TDM over IP .
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By :
Jessie Stone
Submitted
2011-02-25 10:49:00 |
Article From Article Mayhem
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