It is time for interactive agencies to step up – Know Why
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We all know that it is not wrong with being a niche business. But it is also true that niche agencies will always be dependent on others to set the agenda or share the wealth. And in advertising, the large number of a lead agency to other shops working on an account is sorely lacking. Plus, if they want to, big agencies can gobble up the little interactive businesses or throw money at their people and suck them into the big integrated marketing world.
But digital firms, like small ad agencies, can be nimble, fast and survive with the right people and services in place. And in revenue terms, it’s a singular advantage of digital firms that a client’s sales are only a few clicks away from any banner ad, micro site or Twitter post. This means for most companies, Digital marketing will always be an integral part of the marketing plan going forward.
All of which makes interactive shops different from what have been long known as production companies that do film or video. It goes beyond, “here’s a storyboard, now film it. From Corporate identity services take ideas and make them work—really work. And the ideas have to work in multiple ways, with a number of methods of getting into them. Making a micro site or game does you no good if there’s no method—emails, blogs, press, ads, anything else - for consumers to find it, experience it, or link to it.
In the end, clients will go to brand management agency who shows them results. You can either think it begins with tactics, or it begins with ideas. The most sophisticated tactics won’t be effective if the idea isn’t compelling. And the best ideas won’t be effective if they’re not executed with new media in mind. Clients don’t have time, or money, to waste on people who can’t do both.
In the end, clients will go to brand management agency who shows them results. You can either think it begins with tactics, or it begins with ideas. The most sophisticated tactics won’t be effective if the idea isn’t compelling. And the best ideas won’t be effective if they’re not executed with new media in mind. Clients don’t have time, or money, to waste on people who can’t do both.
The rap on big agencies has always been that if something wasn’t TV, radio or print, it didn’t matter to them. Now, the same attitude exists in interactive agencies: If it isn’t digital, it doesn’t matter. Neither position is right.
Because for a brand, the big picture can’t be measured in pixels.
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Author Resource:-
Brand management agency/Brand monitoring agency– we are all about building brand affinity - nurturing the relationships our clients have with their customers. We are corporate identity agency providing quality corporate identity services like business logo/web design and lots more.
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By :
network studio
Submitted
2010-09-16 07:18:27 |
Article From Article Mayhem
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