BBC Will Cuts Its Shortwave Services Tomorrow
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The BBC has decided to phase out its shortwave transmission as its budget cuts take a toll on the time-honored world service. The already victimized services included Serbian, Macedonian, Albanian, Russian, and Mandarin. The BBC management echelon also attributed the changes taking place in the global media landscape as part of the thinking behind the cancellations.
But the move didn't sit well with many of the veteran media critics, who questioned the wisdom of amputating the services and argued the move would undermine Britain' global reach. Indeed, the BBC would suffer a loss of over two dozen million listeners worldwide over the next few years. The fallout from the contraction may also send ripples to its other spheres of influence.
The BBC is not alone. Many other major international broadcasters like Deutsche Welle are hopping on the bandwagon of cutting shortwave and overseas broadcasting services as they tighten their belts and shortwave radio receivers give way to computers and local FM transmissions.
But one noteworthy exception is that China's international radio broadcaster is still expanding its overseas services. In the past few years, a dozen new languages become available to overseas listeners. So why is overseas broadcasting losing ground globally? And why is China bucking the trend and still keen to expand its overseas services?
The BBC has decided to phase out its shortwave transmission as its budget cuts take a toll on the time-honored world service. The already victimized services included Serbian, Macedonian, Albanian, Russian, and Mandarin. The BBC management echelon also attributed the changes taking place in the global media landscape as part of the thinking behind the cancellations.
But the move didn't sit well with many of the veteran media critics, who questioned the wisdom of amputating the services and argued the move would undermine Britain' global reach. Indeed, the BBC would suffer a loss of over two dozen million listeners worldwide over the next few years. The fallout from the contraction may also send ripples to its other spheres of influence.
The BBC is not alone. Many other major international broadcasters like Deutsche Welle are hopping on the bandwagon of cutting shortwave and overseas broadcasting services as they tighten their belts and shortwave radio receivers give way to computers and local FM transmissions.
But one noteworthy exception is that China's international radio broadcaster is still expanding its overseas services. In the past few years, a dozen new languages become available to overseas listeners. So why is overseas broadcasting losing ground globally? And why is China bucking the trend and still keen to expand its overseas services?
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Author Resource:-
My name is xia zihui,chinadrillingequipment.com provides China CFA Equipment, Diaphragm Wall Equipment Manufacturer, Core Drilling Rig
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By :
Jessie Stone
Submitted
2011-02-15 19:45:44 |
Article From Article Mayhem
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