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A Shell Game Of Price


Suppose you intend to use $125 buy jacket, with 15 dollars to buy a calculator. Calculator salesman told you that you want to buy the kind of models in the firm of another branch 10 dollars can be bought, but you have to open car of 20 minutes past. Will you go to the branch?

Most respondents said they would go. Another group of random selection of respondents hear is another version: jacket your-self $15, calculator to $125. Another shop sell calculators $120. Worth to store a trip to?

This time, most people say "no necessary".
Retailers racked my brains wants to understand why would rather unusual people here outbid, is not willing to buy some kung fu go elsewhere fee bargain. Such result quite aggressive (assuming this survey is also applicable to real consumers), and completely beyond the standard economics understand category. In the two versions, buyers are going to spend $140 whole, open 20 minutes car also can save $5. "Why are we willing to buy a small things drive through downtown province some money, but not for valuables?" Taylor said. "obviously, this has psychological physics function. For $15 things speaking, save $5 appear quite; and to $125 for $5 what is what."

Suppose you intend to use $125 buy jacket, with 15 dollars to buy a calculator. Calculator salesman told you that you want to buy the kind of models in the firm of another branch 10 dollars can be bought, but you have to open car of 20 minutes past. Will you go to the branch?

Most respondents said they would go. Another group of random selection of respondents hear is another version: jacket your-self $15, calculator to $125. Another shop sell calculators $120. Worth to store a trip to?

This time, most people say "no necessary".
Retailers racked my brains wants to understand why would rather unusual people here outbid, is not willing to buy some kung fu go elsewhere fee bargain. Such result quite aggressive (assuming this survey is also applicable to real consumers), and completely beyond the standard economics understand category. In the two versions, buyers are going to spend $140 whole, open 20 minutes car also can save $5. "Why are we willing to buy a small things drive through downtown province some money, but not for valuables?" Taylor said. "obviously, this has psychological physics function. For $15 things speaking, save $5 appear quite; and to $125 for $5 what is what."

Suppose you intend to use $125 buy jacket, with 15 dollars to buy a calculator. Calculator salesman told you that you want to buy the kind of models in the firm of another branch 10 dollars can be bought, but you have to open car of 20 minutes past. Will you go to the branch?
Most respondents said they would go. Another group of random selection of respondents hear is another version: jacket your-self $15, calculator to $125. Another shop sell calculators $120. Worth to store a trip to?

This time, most people say "no necessary".
Retailers racked my brains wants to understand why would rather unusual people here outbid, is not willing to buy some kung fu go elsewhere fee bargain. Such result quite aggressive (assuming this survey is also applicable to real consumers), and completely beyond the standard economics understand category. In the two versions, buyers are going to spend $140 whole, open 20 minutes car also can save $5. "Why are we willing to buy a small things drive through downtown province some money, but not for valuables?" Taylor said. "obviously, this has psychological physics function. For $15 things speaking, save $5 appear quite; and to $125 for $5 what is what."



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By : Jessie Stone    29 or more times read
Submitted 2011-01-27 10:52:59
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